BFF Privacy Policy

Welcome to the BFF privacy policy (“Policy”)! This explains how we collect, store, protect, and share your information, and with whom we share it. We suggest you read this in conjunction with the BFF Terms and Conditions of Use.

Whilst you’re enjoying the BFF mobile application (“App”) or using our digital products and services (such as our competitions or surveys) (together, referred to in this Privacy Policy as our “Sites”), we collect some information about you. In addition, you may choose to use the App or Sites to share information with other users, including your friends and contacts (we call our users “Members”). We may also need to share your information sometimes. 

If you use our App and Sites, your information will be collected and used in the United States. This Policy explains how we protect your personal data when we transfer it overseas, so please read very carefully!

Who we are

The App and Sites are operated by the “Bumble Group”. When we talk about the Bumble Group, we refer to Bumble Holding Limited, Badoo Trading Limited and Bumble Trading LLC (also known simply as “Bumble”, “we”, “us”, or “our” in this policy).

1. COLLECTION OF INFORMATION.

Registration Information

When you download the App and create an account (“Account”), we may collect certain information (“Registration Information”) about you.

You must provide the following information to use the App:

• Display name (we request your first and last name, and display your first name and the first letter of your last name);
• Username;
• Cell number;
• Gender identity;
• Date of birth;
• Photographs; and
• Location. 

You may also choose to add your email address to your account.

You may choose to add the following information to your profile: 

• Sexuality; 
• Pronouns;
• Work details; 
• Education details; 
• Relationship details; 
• Your interests; and
• Links to social media accounts (for example, your Instagram and TikTok accounts, or a link to a website).

Once you register, you will be able to review and change this information at any time just by logging in to BFF. It is your responsibility to ensure that your Account details are kept up to date. If your phone number changes, please ensure that you update this in your Account.

The information we collect helps to enhance the App and verify our Members (robots are not welcome!). Registration Information such as your name and photographs will be visible to other Members who view your profile page, as well as other information about your interests you choose to share at sign-up, information you choose to display on your profile, and membership of Groups depending on your settings (see below for more detail).

Profile Information

We recommend and encourage you (and all our members) to think carefully about the information you disclose about yourself. We also do not recommend that you put email addresses, URLs, instant messaging details, phone numbers, addresses, credit card details, national identity numbers, drivers’ licence details and other sensitive information which is open to abuse and misuse on your profile. Your profile will be publicly visible to other Members of the App. You can choose to restrict the visibility of your profile outside of the Groups space by opting out of the People tab. When someone views your profile from the People tab, they can see all elements of your profile, except for your social links.

When you post information about yourself in Groups or communicate with other Members, the amount of personal information you share is at your own risk. Please see Section 4 below for more information on who can access what you post on BFF.

Profile Verification Information (Including Biometric Information)

For safety and security and to ensure you have the best possible member experience, we require Members to verify their accounts and will ask for your phone number and that you carry out photo verification. We want to make sure you are not a robot! And we also want to avoid fake BFF accounts being created which can be used for malicious activities and cybercrime – they threaten the BFF network and spoil things for everyone. This verification might be required by us for the prevention of fraud. 

When you verify your profile photo, we will scan each photo that you submit. The scan may include the use of facial recognition technology so that we can compare the photo you submit to your profile photo, to help ensure that you are who you say you are. We do not add the verification photos to your profile, but we do keep the photos to verify you in the future and for our records. We will only keep the photos as long as we need them for these purposes, but never longer than 3 years after your last interaction with us. Once we no longer need the scans or the 3 years have passed, we will take reasonable business steps to permanently and securely delete the scans from our systems.

Geolocation Information

We require that you share your physical location with us when you create an Account. This information helps us identify your physical location and we use it to personalize the App and make it easier for you to interact with other Members, by enabling the general locality information to be displayed to other Members seeing your profile and showing you the profiles of other Members who are near you. We will collect precise location if you choose to check into an IRL event organized through the App that has enabled geofenced check-in.

If you have given BFF access to your location, but wish to turn this off, you can do so by the following methods:

1. iPhone app — settings, privacy, location services, BFF
2. Android — settings, location, BFF, permissions, location

Device Information

We may collect information about your device when you use the App including the unique device identifier, device model, and operating system, for a number of purposes, as set out in this policy. 

Syncing contacts

If you permit us to do so, the App may access your device’s address book solely in order to add someone to your contacts. You may also sync your contacts, which allows you to see who you know on the App and to start chatting with them and other Members who know them.

Syncing your contacts means that you can directly invite your contacts to your Groups and receive notifications when one of your contacts signs up. We will ask your permission before syncing your contacts. If you do give us permission to sync your contacts, we will only sync and store their names and phone numbers. If you sync your contacts and later change your mind and un-sync contacts, we will delete their information from our servers. You can still use the App without giving us access to your contacts, and you can still invite people to the App using Group invite links.

You can control whether other Members who have you in their contacts can discover you from within your Account settings. We do not share your phone number with other Members on the App.

Groups

Groups are an important part of the BFF experience. You can join a wide range of member-created Groups within the App. Each Group gives members different ways to communicate, including through chats, forum posts, and voice and video calls. 

Groups have two separate settings:

• Visibility (whether the Group can be found in Discover and shown on profiles); and
• Join approval (whether a request must be approved before someone can join).

These settings operate independently.

Group visibility

Some Groups are publicly visible. This means they are searchable and can appear in the Discover section of the App. Publicly visible Groups may also appear on members’ profiles (see below). Groups are publicly visible by default. 

Other Groups are not publicly visible. These Groups do not appear in Discover and cannot be found through search. You can only join them if you receive an invite link.

Join approval

Some Groups require admin approval to join. If approval is required, you must request to join and be accepted by a Group admin before becoming a member.

Other Groups do not require approval. If you access the Group (for example, through Discover or an invite link), you can join immediately.

Whether a Group requires approval does not affect whether it is publicly visible.

Showing Groups on your profile

When you join a publicly visible Group, it will appear on your profile by default. You can choose to hide it from your profile at any time in your settings.

If a publicly visible Group appears on your profile, other members who can view your profile will be able to see that you are a member of that Group and may be able to access the Group from your profile. Your profile picture may also be shown in the description of that Group to Members who see that Group in the Discover section of the app.

Groups that are not publicly visible will not appear in Discover and will not be shown on your profile.

If you join a publicly visible Group that requires approval, it will only appear on your profile after your membership has been approved.

Members can invite others to their Groups by sharing links to their Groups externally (outside of the App) and to other Members they match with, and can host links to Groups on their profiles. Each Group is tagged with “interests”, which are visible on the Group’s profile. You should be aware that if a new member is added to any Group or sub-group (“Room”) that you are in, they will be able to see all content posted in that Group 

Group leaders are able to set permissions for other members of the Group. This includes control of the membership list, control of content that can be posted in the Group, and the ability to create Rooms and events. Some Rooms may be ‘locked’, in which case membership is visible to everyone with access to the Group, but the content of the Room is only visible to Room members. ‘Secret’ Rooms are only visible to members and Group leaders.

Group leaders and Group members with the right permissions can also moderate content within Groups and delete content from their Groups, although safety-related member reports will be referred to our team of BFF moderators for review, rather than Group leaders (see the “Moderation Practices” section below). Group leaders can also moderate content within a Room if they are not a member of that Room.

Groups can organise events at a specific place and time. The RSVP list will be visible to anyone that was invited to the event. This could include everyone in a Group. If you check into an event organized through the App that has enabled geofenced check-in, this only alerts the event organiser, rather than all Group members.

Group leaders and Group members with the right permissions may delete a group at any time in the application by visiting the Group settings. Deleting your group removes all messages, media, and every other piece of data your Group stores on Bumble’s servers. This action must be confirmed in Group settings and cannot be undone.

Membership applications

Members may optionally add “membership applications” to their Groups. This feature allows the leaders of a Group to add a survey to collect information from prospective members before they join the Group, which may include requests for contact details. Only members of the Group with certain permissions can view member application responses. 

Links

We may keep track of how you interact with links available on BFF including third party services by redirecting clicks or through other means. We may share aggregate click statistics such as how many times a particular link was clicked on.

Surveys and other Contributions

From time to time, we run surveys for research purposes and we may contact you to find out if you would like to take part. We may also contact you to find out if you would like to provide feedback, a testimonial or take part in marketing campaigns (for example, if you let us know about your experience on the App, we may contact you to ask if you would be happy to feature in advertising for BFF). Such surveys and marketing campaigns are optional and more information will be provided at the point of contact. If you do not wish to be contacted to take part in a survey or marketing campaign, please contact our Customer Support Team via our Feedback Page.

When you Contact Customer Support

If you contact our Customer Support team via our Feedback Page, we will receive your email address, and may track your IP address, as well as the information you send to us to help resolve your query. We will keep records of our communications with you, including any complaints that we receive from you about other Members (and from other Members about you) for 6 years after deletion of your Account.

Cookies and similar technologies

When you visit our Sites or when you use our App, we may collect personal data from you automatically by using cookies or similar technologies. A cookie is a small file that can be placed on your device or browser that allows us to recognize and remember you.

If you would like to find out more about cookies, including how we use them and what choices are available to you, please refer to our Cookie Policy.

2. USE OF YOUR INFORMATION.

Our main goal is to ensure your experience on BFF  is an enjoyable one and you don’t end up getting stung! In order to deliver an enjoyable experience to you, we may use your Registration and other information to:

• offer you our services and features;
• contact you with information about the App (e.g., updates and new features);
• personalize the App/Sites and the content we deliver to you;
• conduct research and analytics about how you use and interact with the App/Sites;
• test new technologies and processes designed to enhance and improve the App/Sites;
• resolve disputes, troubleshoot problems and to enforce our Terms & Conditions;
• investigate fraud, protect our legal rights and to enforce our Terms & Conditions;
• to send you information about the promotions and offers we have available (e.g., specify the types of goods/services/offers to be provided via direct marketing) by direct marketing or other modes of communication - if you’ve signed up for our communications or otherwise told us it’s OK; and
• protect our Members and third parties from harm.

Moderation Practices

We use a combination of automated and manual systems and moderation processes to monitor and review accounts (including photos and any other information uploaded onto member profiles) and messages between Members, for content that indicates breaches of our Terms and Conditions of Use. If an account or message meets certain criteria that demonstrate that the Terms and Conditions of Use are likely to have been breached, the relevant account will be subject to a warning and the member’s access restricted and/or blocked. Affected Members can contact Bumble Group to contest the decision.

If you post anything that is inconsistent with our Terms and Conditions of Use, we reserve the right to terminate or restrict access to your Account.

3.DISCLOSURE OF INFORMATION.

Our policy is to not disclose your Registration Information or personal data, except in the limited circumstances described here:

Aggregated Information – We may share aggregated information with third parties that includes your personal data (but which doesn’t identify you directly) together with other information including log data for industry analysis and demographic profiling.

MORE INFORMATION ABOUT DISCLOSURES

Service Providers

We engage certain trusted third parties to perform functions and provide services to us (“Service Providers”). The suppliers with which Bumble shares Member personal data vary depending on a variety of factors, such as which of our App, Sites and services a Member engages with. For example, to provide our services to Member, we typically use the following suppliers:

• Authentication services - to allow customers to authenticate their account (for example, Twilio)
• Product features - to support certain specific product features (for example, we use Imgix to support image and video processing 
• Product improvement and market research - we use third party platforms (such as Typeform) and agencies (such as Kantar) to carry out customer surveys and market research to improve our products and services
• Customer support services - to help us respond to your enquiries (for example, Zendesk, Sierra)
• IT services - some of the third-party software providers used in the operation of our business may process Members’ personal data (for example, if a Members contacts us via social media with a support inquiry, their inquiry is processed by our community management software provider Khoros)

We carry out due diligence on all Service Providers we engage to ensure they have adequate data protection and information security measures in place and only provide them with the personal data necessary to the service they are providing. Measures are taken to ensure that the data shared is non-attributable to the greatest extent possible and our suppliers are also subject to extensive obligations under our contractual arrangements, including strict data retention limits.

Marketing Services Providers

We partner with providers of marketing services (such as Facebook for example) (“Marketing Services Providers”) to help us market and advertise our App and services on third party websites and applications and measure the effectiveness of our advertising campaigns. For example:

• to exclude you from advertising campaigns aimed at finding new members, if you already have a BFF Account;
• to show BFF adverts to members who have visited the BFF App/Sites but haven’t yet created a BFF Account;
• to create an audience for our advertisements of other potential members who have similar characteristics to you based on the information the Marketing Service Providers holds about you (also known as a Lookalike Audience); or
• to include you in a ‘custom audience’ that will receive BFF advertising content (a custom audience is essentially a list of people who we think are most likely to be interested in a particular advertisement).

We share a limited amount of your personal data with these Marketing Services Providers, such as:

• the advertising identifier associated with your device (this is a random number assigned by your mobile device manufacturer (for example Apple or Google) to your device to help advertisers (including the manufacturer) know when an ad has been viewed or clicked in an app, and when an ad causes a ‘conversion’ (for example, downloading the app advertised to you);
• your estimated location (based on your IP address);
• age and gender;
• data about your visit to our Sites or App and action taken on those (for example if you downloaded our App or created an account with our App); and
• a hashed* version of your email address (to create ‘custom audiences’).

*Hashing is a way of encrypting information by turning it into a combination of random numbers and letters - this code cannot be traced back to the email address. When hashed email addresses are sent to a Marketing Service Provider, they’re then matched against the Provider’s own existing list of their own members’ hashed information and our ads are served to those of our Members who have successfully been matched with the Provider’s. Matched and unmatched hashes are then deleted by the Provider.

For more information about how we use cookies and other tracking technologies, including how you can set and manage your preferences with regards to such technologies, please see our Cookie Policy.

In some cases, these third parties will also use the data that they collect for their own purposes, for example they may aggregate your data with other data they hold and use this to inform advertising related services provided to other clients.

Facebook

Where we share data with Facebook as our Marketing Service Provider (including via the Facebook “Like” function), we are Joint Data Controllers with Facebook Ireland for this processing. This arrangement means that Bumble has to provide you this notice, but you should contact Facebook if you wish to exercise your data protection rights. Further information, including how Facebook enables you to exercise your data protection rights, and subsequently processes your information as independent data controller can be found in Facebook Ireland’s Data Policy. If you want more information relating to the nature of the arrangement we have in place with Facebook, please email dpo@bumble.com.

This data referred to above can include actions that you take on our BFF website such as your interactions with our Sites or other information collected from cookies or similar technologies including the Facebook pixel. This allows us to measure the effectiveness of our advertising, improve our marketing practices, and helps us deliver more relevant advertising to you and people like you (including on social media such as Facebook).

4. WHAT OTHERS MAY SEE ABOUT YOU.

We think our Members are awesome, and we want you to share how awesome you are with the world, so we have built certain features to enable this. Our App is designed to make it easier for you to connect with other Members and to interact with them.

When using the BFF App, you should assume that anything you post or submit on the App may be publicly viewable and accessible, both by Members and non-members of the App. We want our Members to be careful about posting information that may eventually be made public. Please also see more information in the “Groups” section above about your profile’s visibility to other Members within Groups.

Please be careful about posting sensitive details about yourself on your profile, or in Groups, such as your religious denomination and health details. You may also choose to add sensitive information about yourself when you add certain badges to your profile, such as your religion and political leanings, or your job and education. While you may voluntarily provide this information to us when you create your profile, including your sexual preferences, there is no requirement to do so. Please remember that photographs that you post on BFF may reveal information about yourself as well. When you upload and choose to tell us sensitive information about yourself, including through the addition of badges to your profile, you are explicitly consenting to our processing of this information and making it public to other Members and non-members of the App.

After you set a birthday, you can choose whether to allow other Members to see your age on your profile, but they will not be able to see your exact birthday. 

Your BFF profile and other information you make available via the App, and this may be viewed and shared by Members with individuals who may or may not be members of the App. For example, a Member may recommend you as a match to his or her friend(s) by taking a screenshot of your profile picture and sharing it, regardless of whether such friend(s) is also a Member of the App.

5. OUR POLICY TOWARDS AGE.

Although we want as many people as possible to enjoy our creation, you have to be at least 18 years old to use the App - sorry kids, we know BFF is cool, but you’ll have to come back when you’re old enough!

BFF does not knowingly collect any information about or market to children, minors or anyone under the age of 18. If you are less than 18 years old, we request that you do not submit information to us. If we become aware that a child, minor or anyone under the age of 18 has registered with us and provided us with personal information, we will take steps to terminate that person’s registration.

6. SECURITY.

Here at Bumble, we pride ourselves on taking all appropriate security measures to help protect your information against loss, misuse and unauthorized access, or disclosure. We use reasonable security measures to safeguard the confidentiality of your personal information such as secured servers using firewalls.

Unfortunately, no website or internet transmission is ever completely 100% secure and even we cannot guarantee that unauthorized access, hacking, data loss or other breaches will never occur, but here are some handy tips to help keep your data secure:

1. Please make sure you log out of your Account after use as you never know who may stumble onto your Account!
2. Please don’t share the password you use to access your BFF Account with anyone else!
3. Change your password periodically.

If you ever think someone has had access to your password or Account, please follow the steps set out here. We cannot guarantee the security of your personal data while it is being transmitted to our site and any transmission is at your own risk.

8. DATA LOCATIONS.

The App is hosted and operated in the US through the Bumble Group, and if you do not reside in the US, laws in the US may differ from where you reside. By using the App, you acknowledge that any personal data about you, regardless of whether provided by you or obtained from a third party, is being provided to the Bumble Group in the US and will be hosted on US servers, and you authorize the Bumble Group to transfer, store and process your information to and in the US, and possibly other countries. To enable us to provide our services, we operate a global network of servers including in the US, UK and EU. The hardware is located in third-party data centers but is owned by the Bumble Group. Data collected by Advertising Partners and other Service Providers may also be held in the US, UK and EU. We ensure that the data is adequately protected by ensuring that valid, legal mechanisms are in place for cross-border data transfers. If you want more information relating to the nature of the safeguards we have in place, please email dpo@bumble.com.

10. DATA RETENTION AND DELETION.

We keep your personal information only as long as we need it for the legal basis relied upon (as set out in Section 2 above) and as permitted by applicable law.

When your Account is deleted, we make sure your profile  is no longer viewable in the App immediately. Any data you have shared via a direct message will be anonymised, and any groups you have created will be deleted.   We will only retain your information if:

1. we must keep it to comply with applicable law (for instance, if you make purchases within the App, some personal data may be kept for tax and accounting purposes);
2. we must keep it to evidence our compliance with applicable law (for example, if an account is blocked, we keep some account information and a record of the behavior that led to the block - this information is retained for evidential purposes in case of queries or legal claims concerning the block);
3. there is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or
4. it must be kept for our legitimate business interests, such as fraud prevention and enhancing Members’ safety and security (for example, information may need to be kept to prevent a member who was banned for unsafe behavior or security incidents from opening a new account).

Warning: Even after you remove information from your profile or delete your Account, copies of that information may still be viewable and/or accessed to the extent such information has been previously shared with others, or copied or stored by others. This also ensures that conversation histories remain available for Members who are continuing to use the App, even if an individual leaves the conversation. We cannot control this, nor do we accept any liability for this. If you have given third party applications or websites access to your personal information, they may retain such information to the extent permitted under their terms of service or privacy policies.

You may also delete your Group at any time in the App by visiting your Group settings or contacting our Customer Support Team via our Feedback Page. Deleting your group removes all messages, media, and every other piece of data your Group stores on our servers. This action must be confirmed in Group settings and cannot be undone.

Thanks for reading, we hope we didn’t drone on for too long!

11. CHANGES TO THIS POLICY.

As BFF evolves, we may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information. If we make a change to this policy that, in our sole discretion, is material, we will notify you, for example, via an email to the email associated with your Account or by posting a notice within BFF.

Effective date

This Privacy Policy was last updated on February 12 2026.

ANNEX - YOUR US STATE PRIVACY RIGHTS.

Some US states have their own privacy laws, regulations, and rights. If you see your state listed below, we have some extra information to share with you. We encourage you to review this information carefully, along with this Privacy Policy so you can understand your options and make the choices that are best for you. 

If you want to exercise any of your rights listed below please visit our Feedback Page or email our Data Protection Officer at DPO@bumble.com. You may be required to verify your identity before we fulfil your request. We may request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought. You can also designate an authorised agent to make a request on your behalf. To do so, you must provide us with written authorisation or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

A. California

California Notice at Collection

This Notice explains how we collect, store, protect, and share your information, and with whom we share it. Please note that not all of the items listed below may be relevant to you. For example, we would not have your financial information, unless you made a purchase from us.

1. Categories of Personal Information

If you’re a California resident, the California Consumer Privacy Act (CCPA) requires us to disclose information regarding the categories of personal information and sensitive personal information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties to whom we disclose personal information.

Throughout this Policy, we describe the specific pieces of personal information and sensitive personal information we collect, the sources of that information, and how we disclose it. For Members who are California residents, the data we may collect falls within the following categories of “personal information”, as defined by the CCPA:

• Identifiers, such as name and location;
• Personal information, as defined in the California customer records law, such as contact (including email and telephone number) and financial information;
• Characteristics of protected classifications under California or federal law (if you choose to provide them), such as age, gender identity, marital status, sexual orientation, race, ancestry, national origin, religion, and medical conditions;
• Commercial information, such as transaction information and purchase history;
• Biometric information;
• Internet or network activity information, such as browsing history and interactions with our Sites and App;
• Geolocation data, such as mobile device location;
• Audio, electronic, visual and similar information, such as photos and videos;
• Professional or employment-related information, such as work history and prior employer;
• Non-public education information; and
• Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics. The categories of sensitive personal information processed are your sexuality, , and any other sensitive personal information you may provide in your account or post about yourself.

2. Purposes for Collection

• To provide you with the BFF social networking service
• To facilitate networking opportunities on the BFF app. 
• To verify your identity and prevent fraud and to ensure the safety and security of Members
• To take payment for premium services (not applicable for Members making payments via the Apple App Store)
• To send you marketing information about our events, offers and services
• To carry out research and analysis to help us improve the Sites and to test new technologies and processes designed to enhance and improve the Sites
• To respond to correspondence and queries that you submit to us, including social media queries
• To investigate and block Members for reported infringements of our Terms and Conditions of Use
• To improve your experience on the Sites 
• To enable Members to create and enhance their BFF profile and log into the App via third party accounts
• To block payment transactions as part of our anti-fraud procedures
• To serve promo cards and advertisements on the App
• To serve advertisements on third party networks and measure the effectiveness of such ads
• To contact you in order to run surveys for research purposes and to obtain feedback, and to find out if you want to take part in marketing campaigns
• To enable video and audio call functions, and the sending of images and video
• To defend legal claims, protect legal rights and to protect people from harm

3. Selling or Sharing Personal Information

The CCPA requires businesses that “sell” personal information, as the term “sell” is defined under the CCPA, to provide an opt-out from such sales. Some people have taken the position that when a website uses third parties’ cookies or similar technology for its own analytics or advertising purposes, the website is engaged in a “sale” under the CCPA if the third parties have some ability to use, disclose or retain the data to improve their service or to take steps beyond the most narrowly drawn bounds of merely providing their service to the website/app. 

Some take this position even when the website pays the third party (not vice versa), and in most cases merely provides the third party with an opportunity to collect data directly, instead of providing personal information to the third party. As part of these analytics and advertising services, these technologies may access identifiers (like IP addresses), internet or other electronic network activity information (like information regarding an individual’s browsing interactions on our Services), and commercial information (like the fact that a browser visited a page directed to people who are considering the use of our Services) to those sorts of companies. While we do not believe these are “sales” as that term is defined under the CCPA, you can opt out of this activity. You can opt out of these activities by emailing dpo@bumble.com. 

The CCPA also requires businesses that "share“ personal information to provide an opt out from such sharing. Under the CCPA,” sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites. We “share” information for these purposes to provide more relevant and tailored advertising to you regarding our Services. As part of this advertising, we may "share“ identifiers (like IP addresses and email addresses), internet or other electronic network activity information (like information regarding an individual’s browsing interactions on our Site), and commercial information (like the fact that a browser visited a page directed to people who are considering a subscription to the Services) with advertising platforms and advertising networks. You can opt out of any activities that may be considered selling or sharing by emailing dpo@bumble.com. 

4. Data Retention

We keep your personal information only as long as we need it for the legal basis relied upon and as permitted by applicable law.

Right of California Residents

For Members who are California residents, you have the following rights (in addition to those listed in the Policy) under the CCPA, and you have the right to be free from unlawful discrimination for exercising your rights under the Act:

• You have the right to request that we disclose certain information to you and explain how we have collected, used and shared your personal information over the past 12 months.
• You have the right to request that we correct inaccurate personal information that we maintain about you.
• You have the right to request that we delete your personal information that we collected from you, subject to certain exceptions.

Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the App and Sites to you. If you ask us to delete it, you may no longer be able to access or use the App and Sites.

“Sales” & “Sharing”

Please note that we also respond to and abide by opt-out preference signals sent through the Global Privacy Control. Any opt out preferences you have exercised through these methods will only apply to the specific device/browser on which you made them. For more information on how to use the Global Privacy Control, see www.globalprivacycontrol.org.

We do not knowingly “sell” or “share” the personal information of children under 16.

Sensitive Personal Information

The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.

Notice of Financial Incentive

We may provide certain rewards or incentives for providing your email address or referring friends and contacts and may occasionally run sweepstakes and contests where participants may provide personal information in return for a chance to win or compete to win certain prizes. In addition, from time to time, as part of a joint promotion with a third party, we may, if you participate in such a promotion, disclose your contact information to the third party to allow them to market their products or services to you. Where this is a condition for participation in a promotion, we will always let you know before you enter the promotion. Please follow the instructions provided to you by third parties to unsubscribe from their messages.

You can opt into these incentives, sweepstakes, contests, or promotions by taking the requested action. Your participation is completely voluntary, and you have a right to withdraw from these incentives at any time. If you decide you don’t want to participate in these financial incentives, you can refrain from taking the requested actions.

The specific reward or incentive offered, if any, is made available to you when you provide the information requested or submit a review. The monetary value of the reward or incentive is a reasonable approximation of the monetary value of the information you provide us. We have arrived at this estimate based on consideration of multiple factors, including the following: (1) revenue generated by us in developing insights on our customers; (2) expenses incurred by us in operating the incentives; and (3) our reasonable assessment of revenue we may generate as a result of the referrals or other personal information provided to us by our members.

Shine the Light

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. If you wish to find out about any rights you may have under California Civil Code section 1798.83, you can write to us at feedback@team.bumble.com.

B. Colorado

Colorado law provides Colorado residents with the rights listed below.

• Right to Access: You have the right to know and see what personal data we have collected about you in a usable format.
• Right to Delete: You have the right to request that we delete the personal data we have collected about you, subject to applicable legal exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal data.
• Right to Opt Out of Targeted Advertising and Sale of Personal Data: You have the right to “opt out” of “targeted advertising” and the “sale” of your “personal data” (as defined under Colorado law).

Exercising Your Colorado Privacy Rights

Making Access, Deletion, and Correction Requests:

• Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the App and Sites to you. If you ask us to delete it, you may no longer be able to access or use the App and Sites.

Making Requests to Opt Out of Targeted Advertising or the Sale of Personal Data:

• To submit a request to “opt out” of “targeted advertising” or the “sale” of your “personal data,” you may email dpo@bumble.com. 

Authorised Agents:

• You can designate an authorised agent to make a request on your behalf. To do so, you must provide us with written authorisation or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

C. Connecticut

Connecticut law provides Connecticut residents with the rights listed below.

• Right to Access: You have the right to know and see what personal data we have collected about you in a usable format.
• Right to Delete: You have the right to request that we delete the personal data we have collected about you, subject to applicable legal exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal data.
• Right to Opt Out of Targeted Advertising and Sale of Personal Data: You have the right to “opt out” of “targeted advertising” and the “sale” of your “personal data” (as defined under Connecticut law).

Exercising Your Connecticut Privacy Rights

Making Access, Deletion, and Correction Requests:

• Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the App and Sites to you. If you ask us to delete it, you may no longer be able to access or use the App and Sites.

Making Requests to Opt Out of Targeted Advertising or the Sale of Personal Data:

• To submit a request to “opt out” of “targeted advertising” or the “sale” of your “personal data,” you may email dpo@bumble.com. . We also respond to and abide by opt-out preference signals sent through the Global Privacy Control.

Authorised Agents:

• You can designate an authorised agent to make a request on your behalf. To do so, you must provide us with written authorisation or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

D. New Jersey

Pursuant to the New Jersey Internet Dating Safety Act, BFF may perform background screenings on its community members (as defined by New Jersey law) -0 https://www.njconsumeraffairs.gov/statutes/internet-dating-safety-act.pdf

If an Internet dating service conducts criminal background screenings on all of its communicating members, then the service shall disclose, clearly and conspicuously, to all New Jersey members that the Internet dating service conducts a criminal background screening on each member prior to permitting a New Jersey member to communicate with another member. The disclosure shall be provided on the website pages used when a New Jersey member signs up. A disclosure under this subsection shall be in bold, capital letters in at least 12-point type. If an Internet dating service conducts criminal background screenings, then the service shall disclose whether it has a policy allowing a member who has been identified as having a criminal conviction to have access to its service to communicate with any New Jersey member; shall state that criminal background screenings are not foolproof; that they may give members a false sense of security; that they are not a perfect safety solution; that criminals may circumvent even the most sophisticated search technology; that not all criminal records are public in all states and not all databases are up to date; that only publicly available convictions are included in the screening; and that screenings do not cover other types of convictions or arrests or any convictions from foreign countries. L.2007, c.272, s.4.

E. Oregon

Oregon law provides Oregon residents with the rights listed below.

• Right to Access: You have the right to know and see what personal data we have collected about you in a usable format.
• Right to Delete: You have the right to request that we delete the personal data we have collected about you, subject to applicable legal exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal data.
• Right to Opt Out of Targeted Advertising and Sale of Personal Data: You have the right to “opt out” of “targeted advertising” and the “sale” of your “personal data” (as defined under Oregon law).

Exercising Your Oregon Privacy Rights

Making Access, Deletion, and Correction Requests:

• Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the App and Sites to you. If you ask us to delete it, you may no longer be able to access or use the App and Sites.

Making Requests to Opt Out of Targeted Advertising or the Sale of Personal Data:

• To submit a request to “opt out” of “targeted advertising” or the “sale” of your “personal data,” you may email dpo@bumble.com. We also respond to and abide by opt-out preference signals sent through the Global Privacy Control.

Authorised Agents:

• You can designate an authorised agent to make a request on your behalf. To do so, you must provide us with written authorisation or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

F. Texas

Texas law provides Texas residents with the rights listed below.

• Right to Access: You have the right to know and see what personal data we have collected about you in a usable format.
• Right to Delete: You have the right to request that we delete the personal data we have collected about you, subject to applicable legal exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal data.
• Right to Opt Out of Targeted Advertising and Sale of Personal Data: You have the right to “opt out” of “targeted advertising” and the “sale” of your “personal data” (as defined under Texas law).

Exercising Your Texas Privacy Rights

Making Access, Deletion, and Correction Requests:

• Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the App and Sites to you. If you ask us to delete it, you may no longer be able to access or use the App and Sites.

Making Requests to Opt Out of Targeted Advertising or the Sale of Personal Data:

• To submit a request to “opt out” of “targeted advertising” or the “sale” of your “personal data,” you may email dpo@bumble.com. We also respond to and abide by opt-out preference signals sent through the Global Privacy Control.

Authorised Agents:

• You can designate an authorised agent to make a request on your behalf. To do so, you must provide us with written authorisation or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

G. Utah 

Utah law provides Utah residents with the rights listed below.

• Right to Access: You have the right to know and see what personal data we have collected about you in a usable format.
• Right to Delete: You have the right to request that we delete the personal data we have collected about you, subject to applicable legal exceptions.
• Right to Opt Out of Targeted Advertising and Sale of Personal Data: You have the right to “opt out” of “targeted advertising” and the “sale” of your “personal data” (as defined under Utah law).

Exercising Your Utah Privacy Rights

Making Access, Deletion, and Correction Requests:

• Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the App and Sites to you. If you ask us to delete it, you may no longer be able to access or use the App and Sites.

Making Requests to Opt Out of Targeted Advertising or the Sale of Personal Data:

To submit a request to “opt out” of “targeted advertising” or the “sale” of your “personal data,” you may email dpo@bumble.com. We also respond to and abide by opt-out preference signals sent through the Global Privacy Control.

Utah Online Dating Safety Act Fraud Ban Notification

Pursuant to the Utah Online Dating Safety Act, BFF is required to provide to a Utah member a fraud ban notification if the Utah member has received and responded to a message from a “banned member,” as defined by Utah law.

BFF will provide the following information about the banned member:

• Information that a member is a banned member or the subject of a fraud ban;
• The banned member's username, identification number, or other profile identifier; and
• The reason that the online dating service provider initiated the fraud ban of the banned member

H. Virginia

Virginia law provides Virginia residents with the rights listed below.

Right to Access

• You have the right to know and see what personal data we have collected about you in a usable format.

Right to Delete

• You have the right to request that we delete the personal data we have collected about you, subject to applicable legal exceptions.

Right to Correct

• You have the right to request that we correct inaccurate personal data.
• Right to Opt Out of Targeted Advertising and Sale of Personal Data
• You have the right to “opt out” of “targeted advertising” and the “sale” of your “personal data” (as defined under Virginia law).

Exercising Your Virginia Privacy Rights

Making Access, Deletion, and Correction Requests:

• Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the App and Sites to you. If you ask us to delete it, you may no longer be able to access or use the App and Sites.

Making Requests to Opt Out of Targeted Advertising or the Sale of Personal Data:

• To submit a request to “opt out” of “targeted advertising” or the “sale” of your “personal data,” you may email dpo@bumble.com. We also respond to and abide by opt-out preference signals sent through the Global Privacy Control.

If you feel we have not resolved your concern, you have the right to make a complaint at any time to the data privacy authority of your country or state. This App is not available outside of the US, if you are looking for other Bumble policies that may apply to our products available outside of the US, please visit www.bumble.com.

I. UK/EU 

Under EU and UK data protection laws, we may be required to tell you our legal basis for using your data. We have set this out in the table below. Where the legal basis is consent, you can withdraw consent at any time. Where the legal basis is legitimate interests, you have a right to object to our use of your data. We explain in the relevant sections in this Policy how you can withdraw consent or opt out of certain data uses (where applicable).